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Veezu moves to Upfront Pricing in Swindon

31 January 2025

Veezu, the UK's fastest-growing private hire company, has announced the introduction of Upfront Pricing in Swindon, making it the first private hire vehicle operator to do so in the area.

The company implemented the change in January to improve the passenger experience.

Upfront Pricing is a move away from traditional metered fares. It allows passengers to know how much their ride will cost before their booking is confirmed. They will be told the fixed cost of the journey from start to finish over the phone or via the Veezu app.

Veezu said the move was made to support Swindon residents by offering greater clarity and consistency in private hire fares and aims to provide peace of mind to those who rely on private hire services for their travel needs.

The private hire company also introduced a reduction in off-peak fares from Monday to Friday.

Jack Price, Veezu's Regional Director, said: "We understand that during uncertain economic times, fair and predictable pricing is important to all passengers. Veezu is committed to delivering value to our passengers, and upfront pricing enables us to continue to do this.

"With Upfront Pricing in place, Swindon residents can have confidence in their transportation costs so they can plan their journeys without worry."

The introduction of Upfront Pricing is a demonstration of Veezu's commitment to the Swindon community.

Passengers can benefit from Upfront Pricing and the new reduced off-peak fares and book a ride with Veezu by calling the number 01793 701 701.

Alternatively, they can download the Veezu app for easy access to the company's services.

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